About Us

Our Short Story 

The YSN initiative was born in our founders' early Strength & Conditioning & Nutrition career within Professional Academy teams in the English Premier League.

Academy athlete’s parents were struggling to ensure their sons and daughters were getting adequate nutrition for their individual levels of exertion daily, and only had off the shelf supplement choices designed for adults to help them with, which may contain elements or ingredients that are not tested or beneficial for youths in high level sport.

This along with marketing & mass media representations of overly muscular physiques or very skinny female models posed a huge problem for adolescent athletes, parents and professional sporting academies.

This is problem is compounded by the fact youth athletes have a tendency to not enjoy the taste of vegetables which contain critical nutrients to support their hyperactive lifestyles, in favour of readily available, cheap sugary or fast foods which offer little to no benefit.

So, YSN was incorporated to solve this problem by identifying the needs of adolescent athletes and working backwards to design a food supplement range suited for youth athletes. 

 

What We Did

By collating University research and UK, EU health commission data, the team at YSN worked night and day to develop a unique supplement range exclusive to supporting a youth athletes recovery.

Fast forward 2 years, and YSN now manufactures the first sports nutrition product for youth athletes. PRO-TEEN® was developed as an alternative to mass market supplements, to meet the unique and advanced nutritional demands and values of younger athletes competing in sport, whether they are world class, or aspiring to achieve more at their respective level.

PRO-TEEN® - which not only tastes amazing, delivers serious results. We are supporting parents and youth athletes across the globe to refuel right and perform to the best of their ability. PRO-TEEN® is manufactured in the UK utilising the highest caliber ingredients and comply with WADA regulations, verified by LGC Informed Sport. 

 

Our Objective

To serve parents, sporting academies, coaches and active youths, by providing a place to learn about, and implement a sports nutrition strategy.
Our aim is to support health, growth, normal development and sporting performance for our next generation. Our continued objective is to educate and raise awareness for parents, individuals and coaches around correct nutrition for youth athletes, ensuring we are supporting the demands of competing at elite level whilst encouraging increased participation, longevity and success in sport.
From busy mums to hard working dads, and bobsleigh champions to world-record holders, gymnasts and tired swimmers, our customers are what really make YSN great.

Mission Statement

'To eliminate youth athlete undernourishment'.

Supporting the next generation of sports stars, promoting health, balance and responsibility.

YSN was set up to serve prospective athletes, sporting academies, coaches and parents. We aim to do this by providing a fit-for-purpose products, alongside a lifestyle brand that supports the growth, development and maintenance of youth athletes competing at professional level.

We aim to educate and raise awareness for parents, individuals and coaches around correct nutrition for adolescent athletes, ensuring we are supporting the demands of competing at elite level whilst encouraging increased participation.

We actively fund, invest and endorse further research into the nutritional demands of the modern day adolescent athlete to ensure we have the highest caliber products available on the market by investing in the continual testing, validation and improvement via independent partners.

Corporate Responsibility

Our commitment to customers is reflected by a transparent and responsible product suitable for consumption. We will never endorse and actively condone the use of performance enhancing substances and ergogenic aids to ensure trust and recognition in the brand and all associated products to provide a natural blend of essential nutrients to promote peak physical development in conjunction with the correct applied strength and conditioning application, respective to age groups, sport and gender.

Our products and brand hold the position that the competitive youth athlete’s nutritional needs should be met by core foods rather than supplements so that promoting dietary supplements does not over-emphasise their ability to manipulate performance in comparison with other training and dietary strategies.

We are conscious of our commercial responsibility and as such do not promote overly lean or muscular physiques but rather encourage the correct application of strength conditioning and training in conjunction with correct dietary foods. 

We actively encourage our range to be utilised safely and responsibly in conjunction with a healthy balanced diet under the direct supervision of parents/guardians, qualified sport coaches/nutritionists and professional sporting affiliates'.

 

 

 

 

 

Last updated 03.2019

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